Proposal For Website Development And Maintenance

Oct 30, 2021

Writing web design proposals is a very interesting process. In this article, we are going to describe how you can generate proposal for website development and maintenance.

People spend lots of time making the creatives & sales funnels. But you have to give more time on making proposals so that your business could go on the top.

As a website designer, it is good to design beautiful websites, but are you comfortable in sales? Are you winning the businesses and the clients?

Your proposal could be a win or lose factor in business, so mastering the craft is critical. In this blog, we are going to provide you with 8 sections that every website’s design proposal must have.

Hare are the eight sections about proposal for website development and maintenance

  • Introduction
  • Problem Over
  • Solution Overview
  • Deliverables
  • The Proposal Overview
  • The Cost
  • Call to action
  • Bonus Tips

1: Introduction ( proposal for website development and maintenance )

It is the 1st part where clients understand what they are getting into. They get all the details here.

Your introduction should look at the conversation about the client’s requirements. Here are few information you should add

Client Name

Project Title

Name & Title of your point of contact

Your name and title

Submission Date

2: Problem Overview

After the introduction section the very first point that should follow in a successful web design proposal is the problem overview. The client should clearly read and know:

There is a best opportunity for the business.

You have a complete understanding of their needs.

Understanding the main problems that your clients are facing define the responsibility and the project’s scope. This all gives the client a reason to believe in you and your structure. 

3: Solution Overview

After spending time researching, you should completely understand the problems and start formulating a solution. It’s your responsibility to explain the business benefits of your website.

You can present your website with a new design & explaining how this can boost revenue & their branding. This is one of the best section includes proposal for website development and maintenance

4: Deliverables

This portion is very important. Here you will deliver the main part of your project. This is an important section, but more for what you’re excluding than for what you’re including. Scope creep is a common problem in website design, particularly if you are working with relatively inexperienced small businesses, and it can only be prevented by setting clear objectives and expectations

5: The Process Overview

Once you’ve  mentioned the problem, solution, and deliverables, the following segment will take a deep dive into execution and describe how you’re going to head about developing the internet site and fixing the consumer’s problem.

In this segment, you’ll need to:

  1. Outline the special steps within side the method
  2. Then after, Outline a fundamental timeline, so the consumer is aware of whilst to assume every deliverable
  3. Outline your expectancies from the consumer in order that they understand what they want to do and whilst to assist the undertaking live on track

The method of designing and constructing an internet site appears special for each consumer and is dependent on many special factors. The worst factor you may do is leave out a consumer-unique step on your definition and should reset their expectations mid-undertaking—and necessarily lose time and money.

To assist you keep away from this, here’s a listing of standard steps withinside the internet site improvement method you must consider:

  • Research (users, competitors, etc)
  • Wireframing
  • Sitemaps
  • Initial designs plus any revisions
  • Development
  • Setup and configuration of CMS
  • Testing and QA on browsers and devices
  • Training

This bullet points includes proposal for website development and maintenance

6: The Cost

This very last segment is frequently in which an internet layout thought is won—or lost.

Before you even begin operating for your thought, ask your purchaser what their overall finances is. While this could be horrifying and you would possibly get the experience that you’re encroaching on a few line, you’re now no longer. It’s now no longer unusual for a prospect to move into bids with a pre-decided parent on their mind.

Discussing the prospect’s price range out withinside the open earlier than developing the suggestion is a superb situation for you both. This verbal exchange will assist them expand a price range for the challenge, and it’s going to additionally can help you understand whether or not or now no longer the challenge is financially profitable for you earlier than you placed withinside the tough paintings of growing a suggestion.

While you are probably a fortune-teller and wager their price range, greater frequently than now no longer you’ll overshoot and take yourself out of the going for walks completely. Or you’ll underprice yourself so critically that you’ll go away at the back of a ton of money.

Once you’ve been given the client’s price range, your net layout suggestion must gift the breakdown of expenses in a clean and palatable manner on your prospect. 

It’s frequently beneficial to tie it again to the system you’ll pass through (in particular if you’re charging on an hourly charge or a challenge charge this is primarily based totally on hours). This makes it actually smooth for potentialities to apprehend how the specific elements of the challenge come collectively to shape the overall cost.

7: Call to Action

Now that everyone has the statistics out there, consisting of the deliverables, process, and costs, it’s time to activate the possibility to take the subsequent steps: to just accept your concept and kick off the project,t.

Ideally, you’ll need to present them a manner to just accept and log off at the concept instantly. If you’re sending your concept as a PDF, Word, or Google Doc, this will be a touch hard as they don’t without a doubt have integrated reputation or signature features.

To remedy this, you may do any of the following:

Ask the possibility to ship you an e mail pronouncing something like “Please proceed” 

Link to contract (or different binding agreement) in a device like Docusign, which offers them the capacity to just accept and signal.

Alternatively, in case you use a devoted concept device, it’ll permit your prospect to just accept and signal the concept properly from inside it. This is one of the best section includes proposal for website development and maintenance

8: Bonus

Send your thought as an internet web page

If you’re sending your proposals in a report layout like PDF, you is probably doing it wrong. After all, the PDF became invented withinside the identical decade because the Palm Pilot, and I can’t believe you’re the use of a Palm Pilot anymore.

By sending your thought as an internet web page rather than as a PDF, you get the subsequent benefits:

Responsivity: Web pages are responsive, that means they appear super on all desktop, tablet, and cell gadgets. With the bulk of electronic mail being opened on cell gadgets these days, you’re making sure your leads have a super enjoy together along with your thoughts.

Security: Web pages cannot most effectively be password covered however you may additionally upload closing dates that make certain your proposals can’t be regarded after a sure date, in addition to view limits, in order to most effectively be regarded a sure wide variety of times. You may even require possibilities to log in the use of their paintings by electronic mail earlier than viewing the web page to make certain that most effectively the proper humans see it.

Interactivity: Web pages will have interactive content material like video, audio, maps, forms, spreadsheets, InVision Prototypes and extra embedded into them. You may even upload such things as pricing calculators that permit possibilities to look at what the pricing might appear like once they upload that greater upsell. This is one of the best section includes proposal for website development and maintenance

Trackability: Every interplay your leads have with an internet web page may be tracked, so that you can see once they view your thought, for a way long, what content material they view, wherein they’re viewing from, and extra.

Accessibility: Because internet pages use clean HTML markup, accessibility equipment like display screen readers are capable of discern out what content material is at the web page—that means the 50 million Americans who’ve a incapacity will haven’t any hassle getting access to your proposals and documents (and also you won’t fall afoul of the Office for Civil Rights).

Editability: Unlike a PDF, internet pages may be edited at any time, even after you’ve dispatched it to the prospect. So in case you find out you’ve made a typo, you may fast cross in and alternate it earlier than anybody notices.

Help Tips: Are you looking to generate proposal for website development and maintenance? Now, Mergeasy will help you out with this. You will also get a feature of e-sign with DocuSign. We also provide an anonymization feature at very affordable price. Visit Mergeasy to get more information about the website.


In this article, we have shared the knowledge regarding proposal for website development and maintenance. After reading the all statements you can generate website development proposal easily.


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