When should I send a proposal?

Oct 28, 2021

People frequently ask: “When should I send a proposal?”

Before you could determine when to send a proposal, you ought to discover the kind of deal you’re proposing. There are many methods to categorise income opportunities, however I like to apply the duration of the income cycle.

Financial measurements like Revenue, ACV (annual agreement value), and LTV (lifetime value) aren’t top methods to categorise offers. A $10,000 possibility method greater to a bootstrapped startup than to a big company, even if they’re withinside the equal industry.

To preserve it simple, I break up all offers into one in every of 3 categories:

When should I send a proposal: Short (1 week or less)

Otherwise recognised as “order-taking,” those are offers with income cycles of 1 week or less. An order-taking deal is not often really well worth sufficient cash to make investments multiple or calls. Many organizations automate this technique and take away income from the equation absolutely as they grow.

Send an offer as quickly as you recognize what the chance wants. If possible, deliver the idea at some point of the primary income call. This offers you the possibility to flush out any objections.

With the proper software, you may make modifications at the fly and resend an up to date idea in seconds. Email automation tools, like ToutApp, also are treasured for automating follow-up after sending an offer.

When should I send a proposal: Medium (1-12 weeks)

A deal that takes among one and twelve weeks is a multi-step sale. These commonly contain one or selection makers and numerous telecel smartphone calls.

Sending a suggestion too early on this technique has the ability to kill a deal that could have in any other case been jointly beneficial. Do now no longer speak precise pricing or phrases earlier than anyone concerned withinside the selection is of the same opinion that your services or products offer fee extra than the cost.

Send a suggestion as soon as you’ve diagnosed all selection-makers and showed that they truly recognize and accept as true with the fee of your offering. During a multi-step deal, in no way ship a suggestion certainly due to the fact a person asks for it.

When should I send a proposal: Medium: Long (12+ weeks)

Any deal that takes longer than twelve weeks to close. These offers, regularly enterprise-degree agreements, commonly contain many selection makers, evaluators, and influencers. As with offers withinside the Medium category, you must make each attempt to pick out selection makers and verify that your service or product is capable of clearing up a pain.

The suitable time to ship a suggestion is regularly from your manipulation on this kind of sale. You are commonly on the mercy of the buyer’s buying process.

There are exceptions to those rules, however they provide a dependable framework for determining while to ship a suggestion.

Bonus: Are you thinking to generate any kind of proposal online? Mergeasy is one of the best tool that helps you generate dynamic agreement and proposal. You can get e-sign on your document with DocuSign. We also offer anonymization feature. To see the pricing visit the homepage of Mergeasy.


In this article, we have shared the information about  When should I send a proposal? Also we have discussed mergeasy that will help you generate business templates for you & also provides e-sign with DocuSign. 


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